Urban Ministries, Inc.

Precepts for Living

October 19, 2015

Content, CRM, E-Commerce, User Research

Precepts for Living is one of UMI's most successful, multimillion-dollar brands. The product line includes a 600-page Bible commentary and pastor's edition version, an online membership-based website, an eBook, and a 2-minute daily devotional radio spot. As Chief Technology Officer, Shari initiated the idea for the membership-based website and developed it. The site has since grown and expanded, with twice as many members since the initial launch year and much more additional content. At the same time, she was also responsible for the development of the print commentary and eBook versions. blank