September 6, 2015
E-Commerce, Integrated Marketing, Taxonomy
Each year, UMI launches a large marketing campaign for one of its most popular product lines, Vacation Bible School. For the 2015 curriculum, Shari was the executive project manager for the marketing efforts and the publication development. The "Jesus: The True Superhero" curriculum included student and teacher books for all age levels, a director's planbook, theme posters, music by gospel recording artist and songwriter Ted Winn, instructional videos, stickers, crafts, and games. To promote this strong product line, the marketing campaign included a promotional website and video, email blasts, retail ads, online catalogs, social media pages, and more.