August 8, 2017
Content, E-Commerce, Taxonomy
Verve Marketing Group is a boutique marketing firm based in Oak Brook, IL, servicing print and digital clients. My role as a digital producer was to serve as a key production person behind building out the WordPress websites, helping to create pages and organize content. It required a lot of taxonomy strategy, working with their Web developer, and sometimes involving hundreds of pages that had to be categorized and/or linked to e-commerce stores. Two of the sites we worked on received marketing awards.